diff --git a/installers/charm/pla/src/charm.py b/installers/charm/pla/src/charm.py
index d9dfaa4..2a08ea5 100755
--- a/installers/charm/pla/src/charm.py
+++ b/installers/charm/pla/src/charm.py
@@ -46,6 +46,7 @@
     database_commonkey: str
     mongodb_uri: Optional[str]
     log_level: str
+    image_pull_policy: Optional[str]
 
     @validator("log_level")
     def validate_log_level(cls, v):
@@ -59,6 +60,18 @@
             raise ValueError("mongodb_uri is not properly formed")
         return v
 
+    @validator("image_pull_policy")
+    def validate_image_pull_policy(cls, v):
+        values = {
+            "always": "Always",
+            "ifnotpresent": "IfNotPresent",
+            "never": "Never",
+        }
+        v = v.lower()
+        if v not in values.keys():
+            raise ValueError("value must be always, ifnotpresent or never")
+        return values[v]
+
 
 class PlaCharm(CharmedOsmBase):
     def __init__(self, *args) -> NoReturn:
@@ -97,7 +110,9 @@
         pod_spec_builder = PodSpecV3Builder()
 
         # Build Container
-        container_builder = ContainerV3Builder(self.app.name, image_info)
+        container_builder = ContainerV3Builder(
+            self.app.name, image_info, config.image_pull_policy
+        )
         container_builder.add_port(name=self.app.name, port=PORT)
         container_builder.add_envs(
             {